MOTION DESIGN MIXED MEDIA

MOTION DESIGN MIXED MEDIA

CONCEPT & DESIGN

CONCEPT & DESIGN

Publication

Publication

EDITING & POST-PRODUCTION

EDITING & POST-PRODUCTION

Relevant Parties

RELEVANT PARTIES by Carhartt WIP was a monthly podcast series exploring groundbreaking independent record labels worldwide, including Stones Throw, Ninja Tune, Ghostly International, DFA Records, Jazzy Sport and Public Possession. Hosted by music journalist Chal Ravens, the series focused on the people behind the music and the idealism and persistence required to run a label. Released in two volumes of six labels each, every episode was accompanied by a limited cassette with a mix curated by the label and a capsule collection, while a zine brought the project together in print.


The cassette tape was chosen as the central medium and became the foundation of the entire visual communication. Concept, footage and edit of the motion design for every episode were developed and produced in collaboration with illustrator Hans Berger, who contributed the illustrative layer and storyboards. Close-up scenes of cassette decks springing open and tapes being inserted and rewound were shot on a Hi8 camera.

To transfer the camera signal onto an old ISP CRT radio TV, a suitable RF modulator was tracked down, turning frequency interference, rolling lines and signal noise into a defining part of the visual language. The footage was played back on the CRT screen, re-filmed and combined with stop-motion sequences and illustrations into 13 short clips: opening teaser for the series and twelve trailers, one for each label's episode, all adapted for social media.

RELEVANT PARTIES by Carhartt WIP was a monthly podcast series exploring groundbreaking independent record labels worldwide, including Stones Throw, Ninja Tune, Ghostly International, DFA Records, Jazzy Sport and Public Possession. Hosted by music journalist Chal Ravens, the series focused on the people behind the music and the idealism and persistence required to run a label. Released in two volumes of six labels each, every episode was accompanied by a limited cassette with a mix curated by the label and a capsule collection, while a zine brought the project together in print.


The cassette tape was chosen as the central medium and became the foundation of the entire visual communication. Concept, footage and edit of the motion design for every episode were developed and produced in collaboration with illustrator Hans Berger, who contributed the illustrative layer and storyboards. Close-up scenes of cassette decks springing open and tapes being inserted and rewound were shot on a Hi8 camera.

To transfer the camera signal onto an old ISP CRT radio TV, a suitable RF modulator was tracked down, turning frequency interference, rolling lines and signal noise into a defining part of the visual language. The footage was played back on the CRT screen, re-filmed and combined with stop-motion sequences and illustrations into 13 short clips: opening teaser for the series and twelve trailers, one for each label’s episode, all adapted for social media.

CLIENT

CLIENT

ART DIRECTOR

ART DIRECTOR

CONPECT & Design

CONCEPT & DESIGN

CONcept & Design

Sound

Sound

CARHARTT WIP

CARHARTT WIP

TIM KOTTMANN

TIM KOTTMANN

Sarah Schweizer

Sarah Schweizer

Hans Berger

Hans Berger

Max graef

Max graef

The lookbook was conceived, planned and art directed by the same team and shot in-house at the Carhartt WIP studio, extending the visual world of the clips into still imagery. Its concept carried the models as miniatures into the black-and-white universe of the films, inserting and labeling oversized cassettes while wearing the collection. Only the merchandise kept its color, putting the product in focus of every image.

The lookbook was conceived, planned and art directed by the same team and shot in-house at the Carhartt WIP studio, extending the visual world of the clips into still imagery. Its concept carried the models as miniatures into the black-and-white universe of the films, inserting and labeling oversized cassettes while wearing the collection. Only the merchandise kept its color, putting the product in focus of every image.

PHOTOGRAPH

PHOTOGRAPH

Styling

Styling

Andrew white

Andrew white

Aya Takeshima

Aya Takeshima

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The accompanying zine offered insights into the offices and studios of the featured labels and gave the series a printed counterpart. Design and layout were developed in-house, with production supervised through to print.

The accompanying zine offered insights into the offices and studios of the featured labels and gave the series a printed counterpart. Design and layout were developed in-house, with production supervised through to print.

Designer

Designer

Printing

Printing

Sarah Schweizer

Sarah Schweizer

Druckhaus Sportflieger Berlin

Druckhaus Sportflieger Berlin

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OTHER PROJECTS

OTHER PROJECTS