Elena Colombi Osàre! Editions

For the January 2023 episode of Carhartt WIP Radio, UK-based DJ, producer, and label founder Elena Colombi curated a mix that leans toward something softer and more meditative, featuring artists like Cucina Povera, Ben Bertrand, and Laurel Halo. Colombi, a long-time NTS resident, founded the Hastings-based label Osàre! Editions in 2019, built around future-facing music that transcends expectations of time and genre.
That same idea, transcending boundaries, became the starting point for the visual: the names of the label and Carhartt WIP are each set in a different color, their glass-like surfaces overlapping and blending into a shared color as they pass over one another, neither identity staying fixed. The entire movement, anchored by the Carhartt C at the center, is built to evoke a turning record on a turntable. Camera moves and cuts carry the rhythm of the animation, translating the label's genre-crossing sound into motion.