CARHARTT WIP RADIO SHOW
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MOTION DESIGN
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ART DIRECTION
JAPAN VIBRATIONS VOL. 1

Concept & Visual Language
Designer
Sarah Schweizer

Execution & Rollout
The visual system was extended across event visuals and merchandise for the accompanying tour, which ran through Japan, Europe, and Asia, including stops in Paris at Serpent à Plume and Berlin at OHM, alongside cities like Osaka, Fukuoka, Sapporo, Kyoto, and Tokyo. Tour flyers in the same visual language were distributed across social media, shared through the channels of each venue, the participating Carhartt account, and World Famous. The T-Shirt, produced through a four layer screen print process with Printstudio 667 in Düsseldorf, translated the VHS look of the graphic into print. The artwork was halftoned so the grain and texture of the original effect would still read at a distance, keeping the print faithful to the digital source. A limited edition was sold exclusively at each tour date, alongside an artist feature on the Carhartt WIP website linking through to the interview and full mix on SoundCloud.


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