CARHARTT WIP RADIO SHOW

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MOTION DESIGN

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ART DIRECTION

ML

Concept & Visual Language

Michael Leuffen, known as ML, is the journalist, DJ, and producer who shaped the editorial voice behind Carhartt WIP Radio. Alongside running the 150 Session radio show, first for Radio Cómeme and now for NTS Radio, he has released his own genre-bending work on labels like Termina, Accidental Meetings, and Kashual Plastik. When the monthly Carhartt WIP Radio format came to an end, the final show was dedicated to him and his work.
The artwork builds a vortex around the letters ML, positioned at the center of the composition in bold, layered outline type. Radiating outward, gestural streaks in blue and yellow suggest movement and pull the eye toward the center, echoing the visual language of past Carhartt WIP Radio artworks without directly quoting them. The references stay abstract, more felt than recognized, closer to a visual memory than a direct citation. The whole piece is built in flat 2D, keeping the vortex graphic and immediate rather than dimensional. In today's terms, it reads as a generative, archive-referencing composite: motion frozen into a single still, built to feel like a distilled memory of everything that came before it.

Michael Leuffen, known as ML, is the journalist, DJ, and producer who shaped the editorial voice behind Carhartt WIP Radio. Alongside running the 150 Session radio show, first for Radio Cómeme and now for NTS Radio, he has released his own genre-bending work on labels like Termina, Accidental Meetings, and Kashual Plastik. When the monthly Carhartt WIP Radio format came to an end, the final show was dedicated to him and his work.
The artwork builds a vortex around the letters ML, positioned at the center of the composition in bold, layered outline type. Radiating outward, gestural streaks in blue and yellow suggest movement and pull the eye toward the center, echoing the visual language of past Carhartt WIP Radio artworks without directly quoting them. The references stay abstract, more felt than recognized, closer to a visual memory than a direct citation. The whole piece is built in flat 2D, keeping the vortex graphic and immediate rather than dimensional. In today's terms, it reads as a generative, archive-referencing composite: motion frozen into a single still, built to feel like a distilled memory of everything that came before it.

Client

Client

Art Director

Art Director

Year

Year

Carhartt WIP, Music Dept.

Carhartt WIP, Music Dept.

Sarah Schweizer

Sarah Schweizer

2026

2026

Execution & Rollout

The animation and poster were rolled out across Carhartt WIP stores worldwide, either hung in print or shown on in-store displays. The campaign was accompanied by a social media rollout on YouTube, Instagram, and TikTok.

OTHER

OTHER PROJECTS

PROJECTS

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