CARHARTT WIP RADIO SHOW
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MOTION DESIGN
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ART DIRECTION
HECTOR OAKS

Concept & Visual Language
Designer
Sarah Schweizer

Execution & Rollout
The animation and poster were rolled out across Carhartt WIP stores worldwide, either hung in print or shown on in-store displays. On social media, the animation was primarily shared in story format, keeping the focus on the artist photo shoot with Héctor as the campaign's lead visual. The rollout was accompanied by an artist feature on the Carhartt WIP website linking through to the interview and full mix on SoundCloud.


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