CARHARTT WIP RADIO SHOW
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MOTION DESIGN
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MANUAL SCAN-BASED IMAGE MANIPULATION
UPSAMMY

Concept & Visual Language
Designer
Sarah Schweizer

Execution & Rollout
The animation and poster were rolled out across Carhartt WIP stores worldwide, either hung in print or shown on in-store displays. The campaign was accompanied by a social media rollout on YouTube, Instagram, and TikTok. The artwork also found its way into Audio Archives, the publication summarizing nearly the complete history of Carhartt WIP Radio.


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