Audio Archives is a fully integrated 360° creative project encompassing a printed publication, a capsule collection, and a global program of radio broadcasts and events. It marks over 15 years of Carhartt WIP Radio and pays tribute to the enduring cultural impact of community radio today. Carhartt WIP Radio launched in 2008, at a moment when radio was slowly transitioning from traditional FM to the digital sphere.

Its premise was simple: an artist or label playing their own music, accom- panied by an interview. That format has endured, with contributors spanning Europe, North and South America, Asia, Africa, and Australia. Audio Archives was built from the same desire to foster connections through music. For the first time, the project unites 17 independent radio stations from around the world under a single collaborative initiative,

amplifying local voices on a global scale. From stations founded in 1969

to those launched post-pandemic, each is entirely its own, yet together they represent an emerging culture that has reshaped how we understand modern broadcasting.

At the heart of the project lies a tension that is also its driving force: past and present, global and local, label partner and Carhartt WIP. Two sides that face each other and become inseparable. This duality runs through every layer of the project, and finds its clearest visual expres-sion in the moiré graphic, where two independent structures overlap to create something neither could produce alone. The question the project asks is not just how a brand can celebrate its own musical history, but how it can connect vastly different communities, each with their own identity and story, on equal terms and at the same time.