For the Carhartt WIP Radio show closing out 2023 with a label feature on NTS, hosted by Flo Dill of The Breakfast Show and Samuel Strang, NTS's Head of Music, the concept celebrated the independent platform's twelve years on air and its four-year-old record label. Founded in 2011 by Femi Adeyemi and co-run by Sean McAuliffe from a small studio in Dalston, NTS has grown into a global network broadcasting from over 50 cities with more than 500 residents, alongside a label documenting emerging scenes from Brazilian funk to Amapiano.
The layout took its structure from the NTS logo itself: a square built around the letters N, T, and S, echoing the square frame the Carhartt C Radio logo also sits within, a natural bridge between the two identities. The square frame is built as a concrete-textured crate, out of which the NTS letters inflate and burst, flying out of the box in a blowout animation. In the background, visible through the open crate, a glowing Carhartt C Radio logo sits on the back wall. The material carries an iris effect in silver metallic, and a negative gravity setup sends the inflated letters floating upward and out of frame. NTS liked the concept enough to request a slightly adapted version for their own new jingles.
